Alan Cooper 
According to a recent survey of Facebook, more than 83% of people discover new products on Instagram. And over 81% of people use Instagram to research brands or businesses. Based on the above statistics, it is clear how Instagram has grown and become a powerful marketing platform for eCommerce businesses. Being a social media platform, Instagram provides a unique marketing and advertising tool for brands to expand their reach among a massive audience.
With 1 billion monthly active users, Instagram offers a huge opportunity for brands to attract new audiences and grow their eCommerce business. Keep reading this article to learn some effective Instagram advertising hacks to increase eCommerce business reach and drive more sales.
#1: Growth Hacking
As an eCommerce business, it is essential to figure out what potentially works for your business or brand. On Instagram, there are two excellent strategies for growing your audience and increasing your brand visibility. First, collaborate with other brands and influencers. Second, share different kinds of content, host contests, and offer discounts and free products.
Promotional Posts
These are posted, allowing businesses to post videos related to their brand or eCommerce store.
Conversational Post
It encourages the user to participate in the content, like, joining in the hashtag challenge, contest, and giveaways.
Sharing Post
It allows your audience, other creators, and influencers to promote your brand or service.
#2: Instagram Shopping
Instagram users find plenty of new products on the app every day. So if you promote your product to the right audience, they are more likely to purchase a product or service. As an eCommerce business, launch an Instagram store and allow your potential audience to learn more about your brand and boost them to purchase products directly through Instagram.
Ecommerce brands can use marketing features like branded stickers, in-app checkout, and product tags on their Instagram shop. To get a better result for your business, set up Instagram shopping and run ads as soon as possible.
#3: Instagram Ads And Stories
Once you created and set up your Instagram business profile, determine your marketing goals and target audience. You may select either Instagram ads or stories to promote your brand reach among a wider audience. Instagram story is a trending feature that provides a great opportunity for businesses to increase their brand reach and awareness on the platform.
As an eCommerce business posting an Instagram story increases your brand visibility and recognition on the platform. Sharing engaging stories with creative stickers helps you gain immediate interaction and impressions on your Instagram account and boost your profile reach among your target audience. When you receive a higher reach and impression for your Instagram video, it will automatically make your content viral.
#4: Sales Campaigns
Many businesses use different sales campaigns like contests, giveaways, discount coupons, and promotions to boost their brand growth and increase their sales conversions.
Contests
Posting a contest on Instagram is an excellent way to increase user-generated content and brand awareness.
Giveaways
Every Instagram user should expect something to make your brand or services in front of millions of eyes. As an eCommerce brand, you can offer gifts to your audience and boost them to expand your business reach worldwide.
#5: Marketing Growth
Increasing your marketing growth using Instagram hashtags is an excellent way to improve your brand reach and online presence. Using relevant hashtags helps your content get in front of millions of people. However, you should avoid using too many hashtags in your Instagram post because this might make your post appear repetitive.
Use branded hashtags to improve your brand visibility and attract your target audience on the platform. Do the research, look for hashtags your competitor and influencers are using, and include those hashtags in your content to get better results for your business.
Wrapping Up
Instagram advertising targets relevant people with great products at the right time. Use the above five effective Instagram advertising hacks to market your brand or business and generate more sales through Instagram. I hope this article will help you to understand how to run Instagram ads to boost your business reach and drive more traffic and sales.
