Alan Cooper 
TikTok has established itself as a significant social network that will be around for a long time since it attracts over 1 billion monthly members. But how do you begin thinking about your brand’s presence on TikTok? The first step in opening a business bank account is determining what kind of account would best serve your needs.
TikTok users can join as either a Creator or a Business. They each have unique advantages and disadvantages. Read our tips in this article and enter the TikTok market with an established plan to find the best fit for your company.
TikTok has two types of accounts: Creator and Business.
Let’s look at the differences between the two TikTok accounts and what they’re best used for.
Business Account
Various tools to help you create, administer, and keep tabs on your brand’s TikTok activity are available under the paid corporate accounts.
They are more convenient than personal accounts for interacting with an audience in real-time because of their public nature. Analytics, a creative studio, third-party integration, etc., are just some of the features available to Business account holders that may inform and enhance your marketing approach.
Creator Account
Individual privacy is guaranteed with a Creator account. The core audience for this app is creators such as singers, artists, and social media stars who use TikTok to share their work with the world.
For this reason, the account’s functions are geared toward maximizing the exposure of the user’s skills on the platform.
The TikTok Creator Account, available separately until August 2021, is now integrated into the standard user profile.
Read on for a breakdown of the critical distinctions between the various account types and the benefits and drawbacks of each so that you can make an informed decision.
Let’s compare the features of the TikTok Business account with those of the Creator account.
Advantages of Business Account
Using a holistic view in advertising
TikTok’s business account is tailored to the needs of companies. Thus, business owners should open this sort of account.
With the features of your account, you can get a bird’s eye view of your TikTok activity and performance, allowing you to fine-tune your approach and tactics.
Communication windows
You may send messages to anybody on the service if you have a Business account instead of a Creator account.
It’s possible to initiate good communication with your audience by setting up TikTok automated replies to new direct messages.
The eCommerce company TikTok has opened a shop.
If your company sells items online, you may promote them via a specialized catalog and shop that you can create yourself. Increase your on-platform sales with the aid of this.
Increasing Visitor Flow to Third-Party Sites
In your bio, you may now include a clickable link to an external website if you have a Business account. Take advantage of the chance to boost interest in your brand’s online presence or a targeted advertising push.
Integration of external tools for increased productivity
Just this one of the two types of accounts gives you access to API integration with additional marketing automation solutions.
The tools in our suite make it simple to strategize about and analyze your TikTok presence. Brandwatch makes it simple for teams to work together on a TikTok video. The Benefits of a Maker Account
Advantages of Creator Account
Audiobook collection in its entirety
With a Creator account, you may listen to and download every audio clip on TikTok, including music videos, short speeches, and commercials. If you want to boost your social media videos, the possibilities are endless.
Possibilities for a stitch and a duet
Stitch or duet with any video you choose with the Creator account, unlike the Business account, which limits you to specific videos.
Limited Availability of Analyses of TikTok
Creators have access to account analytics that can inform their approach. Although the Creator account’s insights aren’t as robust as those in the Business account, they’re useful for gaining perspective on how well your content is performing on TikTok and why.
Ads promoting video content
TikTok’s Promote feature allows you to draw more attention to your videos. While this option isn’t as robust as the advertising tools in the Business account, it can help you expand your brand’s reach.
Creator Program Availability
You may apply for funding from the TikTok Creator Fund with a Creator account. You may also join the TikTok Creator Next Program to receive financial tips from your most dedicated fans.
Conclusion
Have you decided which TikTok account type is appropriate for your company? If you’re still unsure, go with a Business account if you’re a company and a Private account if you’re an individual developer.
Remember that you may change your account type, although TikTok advises against doing it frequently. It’s best to maintain uniformity.
